The ART Of

Symbolic

STRATEGY

HANDMADE BRAND IDENTITIES

My branding process blends strategy, symbolism, and design. Using a self-developed method based on Jungian archetypes, I help clients uncover the core and secondary energies of their brand — then build a visual universe that speaks directly to their ideal audience.

Each brand is shaped with intention: from custom hand-sketched logos to surface patterns, secondary marks, color palettes and a complete brand guideline. Whether through a focused identity kit or a full signature package, I ensure that every element stays aligned — empowering clients to communicate consistently across platforms while staying true to their essence.

My approach is strategic yet deeply artistic. These are not just decorative designs — they’re branding systems that resonate, convert, and grow with your business.

Archetypical

COHERENCE

FORM WITH PURPOSE

With over ten years of practice, I’ve developed a system that blends strategy and symbolism, rooted in Jungian brand archetypes — designed to help your brand speak directly to the right audience and stay visually and emotionally consistent across platforms and time.

THIS IS NOT JUST A DESIGN DELIVERY.

It’s a structured framework that empowers you to express your brand with clarity and purpose — turning that alignment into real connection, recognition, and revenue. No more second-guessing, no more getting lost in execution across platforms. Just a brand that works, grows, and feels like you.

©TATIANA BASTOS. ALL RIGHTS RESERVED.

The ART Of
Symbolic
STRATEGY

HANDMADE BRAND IDENTITIES

I use Jungian brand archetypes to define who the brand is, then shape every visual element so it speaks directly to the right people, again and again.