L’argent Du Lyon Branding

L’Argent Du Lyon

ARCHETYPICAL BRANDING

L’argent Du Lyon is an avant-garde brand that curates and creates handmade silver jewelry and unique handcrafted garments. The briefing was the color palette, a lion, and an inspiring mood board. The logo features the alchemic symbols for silver and the branding includes two seamless patterns and one illustration.

The brand concept was entirely developed to communicate the primary archetype of The Creator, who is driven by the need to see dream become reality, while providing structure to the world, and secondarily, The Magician, representing thought, transformation, inspiration, and innovation.

Alongside your Brand Guideline, you will receive a Brand Archetype Dossie detailing the personalised Archetype Study and Brand Construction process I used to create your Brand.
It will be super useful for you to understand the voice, communication style, and practical elements you should be using across all medias
so to ensure a faithful clientele pool and to be sure your brand communication is always authentic to your vision and mission.